Our story

요주Yoju tiger crest소주
SOJU
Yoju founders Steven and Kenn laughing together on a couch

Our story

Steven and Kenn here. We started Yoju because we loved making soju cocktails for our friends and we couldn't find anything like them in stores. So we quit our corporate jobs and started slinging soju.

In the years since, we've created many award-winning beverages that showcase the best of Asian flavors. We hope you enjoy!

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The Yoju family

Soju in the bottle, yogurt soju cocktails and hard lattes in the can.

Why we made another soju bottle

Most flavored soju is too sweet and full of artificial flavors. We wanted something to enjoy straight from the bottle, no shot required.

Natural flavors. Nothing artificial.

Artificial flavors are in most other soju bottles. They made us feel crappy the next day and they taste like chemicals. We use only natural flavors so you can really taste the fruit.

Pass the bottle. Ditch the shot.

We made Yoju smooth and refreshing enough to drink straight out of the bottle. Flip, twist, sip, and take it anywhere.

Grab a bottle

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